About Us

About LRKN 4x4 & Camping

We’re not just a brand, we’re a way of life built from mayhem, and a whole lot of attitude.

Larrikin 4x4 & Camping (LRKN4X4) kicked off in Melbourne with nothing but a couple of rigs, a camera, and a wild idea, to flip the 4WD scene on its head and break stigmas around modern day society and politics. What started as a small family-run passion project has turned into one of Australia’s most talked-about 4x4 lifestyle brands, known for our Chicks N Rigs Calendars, cheeky clothing, stickers, banners, and bikinis that are just as bold as the people who wear them.

We’re here for the everyday Aussies who live loud, send hard, and don’t mind a bit of dirt under their nails.

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What We’re Really About

At LRKN, we do more than just make merch - we create confidence.
Our calendars and campaigns aren’t about perfection — they’re about real people, real rigs, and real stories.

We celebrate women who get out there, have a laugh, get a bit muddy, and aren’t afraid to own their space. Through our shoots, our community, and our events, we’ve seen how powerful it is when women back themselves and how that confidence can change everything.

And don’t worry boys we see you too. The ones sending it through the mud, backing your mates, and quietly doing it tough. LRKN4X4’s about reminding everyone, men or women, that confidence and kindness go hand in hand

Supporting mental health and body confidence is at the core of what we do. We’ve all battled tough days, self-doubt, and the pressure to fit a mould. LRKN exists to remind everyone, you’re already enough, you’re already worthy, and you look bloody good doing it.

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The LRKN Way

We don’t take life too seriously.
We’re here to make noise, start conversations, and build a community that’s raw, real, and a little bit rogue.

• Confidence looks good on everyone - whether it’s behind the wheel or in front of the camera.

• Aussie owned - we’re proud to support small local businesses and 4x4 legends across the country.

• Stay cheeky, stay bold - no filters, no fake vibes, just good times and great people.

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The Fine Print (because we have to say it)

Our aftermarket designs and accessories are inspired by the Aussie lifestyle and made in collaboration with manufacturers both local and international. Any vehicle images or logos you see here are just to show compatibility,  we’re not officially affiliated with or endorsed by any vehicle brand.

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Meaghan & Jai
Founders – LRKN 4x4 & Camping
Proudly supporting women, community & the good kind of chaos.
@lrkn4x4andcamping